Do you think the child actor pictured here will be able to live this movie down in high school? The title character of a film called "Diary of a Wimpy Kid"?
I can picture the casting director: "We're looking for the pastiest-looking child we can find. You're perfect!"
Ah well, sour grapes on my part. It's a paycheck, way bigger than I'll see. He's just gotta keep his parents from spending the money before he hits 18.
ETA: The poster reminds me of this ad I saw in Scotland last year for Pizza Hut: